A social media tool released earlier this year is able to track a corporate brand across 22 social media metrics. (Hat tip to Beth Kanter)
Users can input a brand name into a box, and a spinning wheel will run while searching for online references, ranging from the number of photos with that keyword on Flickr and Photobucket, the number of Google and Twitter results, how many Facebook pages promote it, how many social bookmarks it has, and so forth.
HowSociable is like Google Trends on social steroids.
Typing my name into the box, for instance, yields the following screen shot:
While intended for corporate brands (Coca-Cola has a score of 986 and Boston has 3,387) to determine where and how to gain more visitors and increase one’s online reputation, I wondered how the tool would work for other personal brands.
Here are my results, based on a random sampling of folks who I read in the social media industry. I’ve linked each person’s name with their blog, aka personal brand:
- Seth Godin: 318
- Robert Scoble: 273
- Chris Brogan: 267
- Guy Kawasaki: 234
- Chris Garrett: 136
- Darren Rowse: 114
- Shel Israel: 95
- Rick Mahn: 78
- Liz Strauss: 72
- Shel Holtz: 61
- Dan Schawbel: 54
- Louis Gray: 46
- Jacob Morgan: 41
- Max Gladwell: 37
- Christoper S. Penn: 37
- David Mullen: 35
- Mack Collier: 34
I’m not surprised that someone like Seth Godin, who’s written numerous best-selling business books, is at the top of this list. Nor am I surprised that an ex-Micosoft employee is fighting for second place with the reputed technologist king of social media.
However, I find the results amusing when I see Dan Schawbel at 30 more points than me when his
blog, rather his brand is all about personal branding. Maybe his sociability rank has nothing to do with his brand?
I’d be curious to hear from Jonathan Markwell or someone else from Inuda Innovations about how best to extrapolate these results. I didn’t type anyone’s name within quotation marks, so maybe some of the scores are higher than they should be?