Why are we creating schisms in marketing and media?
Social media marketing
The list goes on.
Why are we fighting to be the expert and guru in each of these subcategories?
If you stop and think about it, what is the difference between digital marketing and social media marketing — vs marketing itself? What are the elements of online media that differ from social media? Take off the end of a hammer and you have a stick. It’s still a tool. Why must we be specialists in sophisticated sticks?
If you call yourself a social media expert then I suggest you are a media expert.
If you call yourself a digital marketing consultant then I suggest you are a marketing consultant.
Stop with the adjectives. Simplify.