This quote is the kind of quote that we need to say over and over to ourselves. It’s not a new idea to me and it shouldn’t be one to you. The honesty about our changing world is why I share ideas on my blog and why you share this post in your own way.
I’m fond of saying that cave paintings, created some 30,000 years ago, led to today’s versions of Flickr and YouTube. Sharing isn’t new but we use different systems today that we didn’t have yesterday.
Blogging and podcasting, for instance, are iterations of what a caveman might have said about the buffalo hunt, gathering eager children around him who oohed and aahed at every gesture and exclamation! Is an ooh about a hunt any different than a click to tweet?
[bctt tweet=”Is an ooh about a buffalo hunt any different than a click to tweet?”]
While it’s important (if not part of your DNA) to share, it’s equally important to do it for a reason and not because you have nothing better to do. I wrote about this idea yesterday, about taking breaks and focusing your attention on what matters.
Phil Gerbyshak is someone who matters. Browsing my blog archive, I see references over the past eight years about Phil using Facebook to Phil using LinkedIn and using LinkedIn again to Phil using Wibiya. He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met.
He’d contacted me a few days before arriving in Boston and we met for dinner to talk business and the casual side of life. We enjoyed our food and moreover we enjoyed the conversation that bypassed the “Hi my name is” and “What do you do?” chatter and focused on the stuff that mattered.
Because social media acts as a water cooler, it’s not always important for two people to meet in person to know each other. Meeting helps solidify a relationship but it’s unnecessary for the relationship to form. I look back over the years and can count off scores of people who I’d known (fairly well) online, typically through reciprocal blog commenting or social networking, and when we met in person it was like we’d known each other for years. Andy Krzmarzick, Jesse Stay, Erica Napoletano, Scott Monty, Gwynne Kostin, David Saranga, Geoff Livingston, Thom Singer, the list goes on.
Social media does not replace the water cooler or the diner. It’s merely a newer version, a different version, and, to some, a better version.
P.S. If you’d like to read the larger context of the above quote by Elizabeth Breese, here is a 2014 interview with Advertising Age in which she talks about opinion analysis and pattern finding.