It used to be that individuals and organizations asked you to be a fan of their Facebook pages so new updates could appear in your news feed and you could add comments and interact with other fans of the community.
No more. Becoming a fan of a page is old news. The new way to show your appreciation for a Facebook page is by indicating you like it — by clicking the Like button. Your friends will see who and what you like, and they may be tempted to like what you like.
For instance, if you like what you are reading here and have a Facebook account, I encourage to click the below image and be redirected to the Facebook page for AriWriter, where you can click the “Like” button to interact with me and other people who like what I write.
If you don’t like this, don’t click the image and don’t click the Like button. And therein lies the simplicity of the change; if you like a brand, show you like it, and if you dislike a brand, do nothing. Regardless, you will never be a fan of the brand — at least never again on Facebook.