Want to win a free copy of The Facebook Marketing Book, a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed?
Publisher O’Reilly Media (accidentally) sent me two review copies, and I’d like to send one of those copies to a random web reader.
To learn how to be considered, please follow the instructions at the very bottom of this article.
First, meet husband-and-wife authors Dan and Alison Zarrella.
I’m acquainted with both of them through Boston-area networking events, and they have kindly agreed to take time out of their schedules to share some thoughts on the book and why you might like reading it.
Me: An Amazon search for “Facebook Marketing” yields 195 results,
including “Facebook Marketing for Dummies.” How does your book compare?
Dan: I haven’t read the “for Dummies” book. I was actually approached to write that one, but I wanted to work with O’Reilly [our publisher]. If you’re a total newbie to Facebook marketing, any book, (or online resource for that matter) is a great start.
We wrote the book with those kinds of people in mind. It’s an easy read with lots of screenshots and graphs. Also, I’m one of the only people doing real science and publishing actual data about social media behavior, Facebook included. Too many “emerging media specialists” aren’t basing their advice on anything more than “unicorns and rainbows.” Stuff like “engage in the conversation,” isn’t based in anything more substantial than what “feels right.”
Me: Considering the Facebook interface frequently changes, was there
any concern when compiling the text and accompanying screenshots that
you might portray old news? For instance, the profile interface (from
top tabs to left tabs) is a change since you published your book.
Dan: The core of our messages stay the same, no matter what the pixels on your profile look like. Alison and I were working on Facebook marketing campaigns before pages were the thing to use and the key issues important to new users haven’t changed very much.
As with any form of internet marketing, when you’re focusing on tiny
little details that change frequently, you’re either doing it wrong,
or you’re doing something shady. Take SEO for instance: you only need
to keep track of every Google update if you’re trying to exploit
specific algorithmic points. The same is true with Facebook.
Me: Many readers will enjoy the ease of the book, where graphs and screen shots are on the even pages and accompanying text is on the odd pages. Where did you get the ideas of which illustrations to use?
Dan: In some cases, they are from brands we like. In other cases they came from research into case studies. It’s worth adding we were not asked nor were paid to include specific brands.
Me: Do you think any companies should NOT be marketing themselves on
Dan: If a company doesn’t want more customers, or doesn’t want to connect with existing customers, or they just want to be generally irrelevant, than yeah, they shouldn’t be on Facebook. Other than that,
there are some regulated industries that have to be a bit more careful
with this stuff, but any real business should be on Facebook.
Me: Can anyone write a book? Should anyone write a book? And, why did
you decide to publish it as a hard copy and not an electronic book?
Dan: Sure, anyone can write a book, and I encourage anyone who believes
they have something important to say to go for it (and send me a
The book was published in hard copy, but also in a whole bunch of formats, including Kindle, PDF, etc.
Me: And, what was it like writing and critiquing each other as a married couple?
Dan: I love it. Some people do social media for work, and some people even go home and keep doing it after hours. We literally live the job.
Alison is the smartest person I know of on these topics, so I have a
kind of unfair advantage being married to her. And there’s a level of
honesty in the critiquing process between us because we’re married
that you don’t find in other teams.
Here is what you must do to be considered to receive a free copy of The Facebook Marketing Book:
You will observe that blog commenting is closed below, as it is natural that Facebook should play a part…
1. Log into your Facebook account (or create an account, following the guidelines here).
2. Visit my Facebook page at facebook.com/ariherzog.com and click the ‘Like’ button at the top.
3. You will see my wall has a specific status update that invites people to visit this blog article and then add a comment.
4. In that comment, please explain in a sentence or two why you think you should receive the free book. And, if you think someone commenting ahead of you has a more worthy reason than you, add that as well.
A random person will be selected (and contacted on Facebook) to win the book. As long as you have a mailing address, you can be located anywhere in the world.
This contest ends February 14 at 5 p.m. (eastern standard time).