Technology and change go hand in hand — and the latest occurs on April 21, 2015 when Google changes its algorithms and begins penalizing any website that is not mobile responsive. Webmasters were alerted in February. Websites that fail the Googlebot test risk removal but definitely demotion from the Google database.
I plugged 8 local websites into Google’s free mobile checker and here are the resulting screenshots:
Which do you think passed the test?
All but two. The police and youth services failed and, unless their websites are edited in swift time, could be demoted from Google.
As for the others, some look OK but most of them have horrible mobile layouts. If a picture speaks 1,000 words, what do these screenshots say about who/what they are supposed to represent? Which inspire you to read and scroll around? Which motivate you to click out?
P.S. Regarding the city’s official website, I think it has a long way to go to improve. But, I couldn’t find any other city website in the north shore that was much better. In fact, even the state website is poor compared to other states. Here’s my review on that.