A man dies from prostate cancer every 18.6 minutes.
It is the second-leading cause of cancer death in men.
This year, in 2012, more than 242,000 men will be diagnosed with prostate cancer and more than 28,000 men will die from it.
My great-grandfather had prostate cancer. I lost an uncle to breast cancer. In the next few years, I will undergo a genetic test to detect if I have it. I am already scared.
Fueled by the male members of my family who publicly shared their genetic test results (and furthered by uncles and cousins who took the test but didn’t share their results), there is a personal connection for me to raise money for cancer research.
It is gratifying to know over 850,000 people participated in the 9-year-old Movember movement in 2011, raising over $126 million.
Movember changes the face of men’s health
Men and women register at Movember.com and agree to start November 1 with a clean-shaven face. The next 30 days are devoted to growing and grooming a mustache, or a mo. Goatees and beards are not allowed. Mo bros and their mo sistas commit to seeking donations for this important cause.
I teach a digital marketing course to Endicott College MBA students and I challenged one of my classes today to join a newly-formed Movember team, to agree to start Movember 1 clean-shaven and to commit to grow a mo with me for the month. I challenged them to raise money and to use their social media channels to ask their friends to donate and support them.
More than half of Monday’s students subsequently registered.
I expect more will come.
When I teach the second half of this cause marketing experiment to my Thursday students and share how I intend to reach the larger at-large student population at the college, I expect more will come.
Help me grow a mo
Please donate a dollar to our cause.
Click that link and choose between donating to me or the Digital Endicott team. You can input your credit card information or connect to your PayPal account.
Tag a tweet with #DigitalEndicott so they see you.
On behalf of my uncle, my great-grandfather, other men in my family — and around the world diagnosed with life-threatening cancers — thank you.