Hold your smartphone up to this image and, if you have Google Goggles or another barcode-reading application active, you can scan this and be shown information about me.
I see QR codes everywhere these days, from newspaper classified advertisements to restaurant menus to retail storefront doors.
With the proliferation of mobile phone sales and applications developed for the phones, it is natural that companies will try to market their products to people on the go. Granted a mere 6.2% of the American mobile market scanned a QR Code over the summer, that percentage represents a 14 million people. They are real people. They include me and maybe you too.
If you know your audience and give them something valuable, QR codes can achieve a powerful return on a minimal investment. And unlike the Microsoft Tags which I’m also seeing in magazines, QR technology is free for anyone to use. I’m especially excited how Manor, Texas is using QR codes to promote government communication.
Want a QR code of your own? I bought several eye-catching customized conference badges for $2.50 a piece.